When starting a business many people will tell you it will be one of the hardest things you will ever do in your life. Despite all of the forewarning, we persevered with our undying passion for lactose-free ice cream.
Before we even launched, we often felt that for every two steps we took forward, we took three back. Our family and friends have continued to share this dream with us and give us the encouragement we needed to forge ahead. They push us forward, help us see the big picture and remind us of our starry-eyed dreams that took us from an idea to your spoon.
Each and every week at SOWA you will find our army of Scooper Troopers, named for their dedication to ice cream and Minus the Moo. They give up their weekends to work for free – or rather to be paid in lactose-free ice cream – and stay up late with us to discuss our finances, costs, plans, designs and sometimes just how to keep on MOOOOOving.
Without our friends and family, Minus the Moo would not be where it is today. And while starting a business is one of the hardest things we have ever done, with their support it is ever so sweet.